Skip to content
Regional Market Definition • Service-Access Region

Potomac Highlands Marketplace

A regional market shaped by service access, healthcare travel, workforce movement, and the reality of longer driving distances across the Potomac Highlands of West Virginia and nearby feeder communities.

Regional Overview

The Potomac Highlands region functions as a service-access marketplace where residents routinely travel between counties to reach employment, healthcare, schools, courts, retail centers, and essential services.

In this region, travel behavior is strongly influenced by geography, mountains, and distance — creating practical hub-and-spoke patterns where communities share resources and services across county lines.

Demographic & Economic Context

  • Predominantly rural communities with strong local identity
  • Longer drive times for specialized healthcare and services
  • Small businesses and nonprofits serving wide geographic areas
  • Tourism and seasonal activity that supports local commerce
  • Regional cooperation is often practical and necessary for service access

Primary Cities & Communities Served

This marketplace includes communities that regularly interact through service travel, commerce, workforce movement, and shared regional resources:

  • Elkins
  • Keyser
  • Romney
  • Moorefield
  • Petersburg
  • Franklin
  • Davis / Thomas
  • Parsons
  • Oakland, MD
  • Cumberland, MD

Counties & Feeder Market Reach

This region includes core Potomac Highlands counties and feeder areas where residents routinely travel to reach services, employment, and commerce across a shared multi-county geography.

Who This Market Serves

Local Businesses & Service Providers

Businesses serving customers across long-distance travel patterns and multi-county service areas.

Nonprofits, Community Organizations & Support Resources

Organizations helping communities where access often depends on regional cooperation.

Households & Residents

Residents seeking trusted local options and essential services within a realistic driving radius.

Directory Coverage for This Region

Directory listings reflect how the Potomac Highlands actually functions — connecting businesses, nonprofits, causes, events, and barter opportunities to a service-access region where discoverability matters.

Administrative Note

Market regions are defined by observed travel behavior and service access. They are informational in nature and do not replace municipal, county, or state jurisdictions.

Market definitions based on real-world service access and regional travel behavior